Digg is dead baby, Digg is dead

Aug. 31, 2010

Just a quick update on the state of social media, in this case Digg. In the recent days, Digg v4 rolled out. The major change? Content providers (such as the Huffington post etc.) are now direct feed providers that plug into Digg. Doing this killed their userbase, read on to find out why.

Digg lives from submitters. It's a kind of massive multiplayer online role playing game. Submitters get points for getting highly upvoted stories. They invest a lot of work (for whatever reason) into having good stats. The recent change to allow content providers to automatically submit all their own stories, deprives this stats addicted submitterbase of their favorite pastime. Consequently, Diggs userbase is currently running amok.

To add insult to injury for the Digg users, reddit is now a content provider. For the uninitiated, Reddit and Digg usually hate each others guts. So now most stories on the frontpage of Digg are coming from reddit.

In any case, I rarely get a referal from Digg anyway. Digg has been dead long before they burried themselves now. Look, Digg is a social media website, that does not drive traffic to the things users submit there. How pointless is that?

I can just say, Digg, rest in peace.